Employer branding

During the two-day Marketing congress of BAM, we got a quick plunge into what this probably will look like. In this edition, the main tracks were Meaningful Marketing, Inclusive Diversity and Martech. Discover our favourite talks that align with what we stand for and believe in with Bjièn.

Most companies assign the responsibility of managing and defining the brand identity to the marketing or communication team. As a result, these teams will define branding guidelines and policies everyone needs to follow strictly; however, are these in line with your company culture? And don’t you lose authenticity in your content because of these?

And the most critical question is, can these rules adapt quickly to changing market conditions?

This is last part of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the last pillar: empathy. Please continue reading to discover more about it.

This is part three of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the third pillar, reliability. Please continue reading to discover more about it.

This is part two of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the second pillar, agility. Please continue reading to discover more about it.