Collaboration

Are you a marketeer, and does it frustrate you that sales aren’t following up on the leads? Or are you a salesperson and frustrated that marketing keeps sending through this large amount of unqualified leads that take a lot of your time to follow up?

We’ve been cooking something over the past weeks.

Today, collecting data produced by the software we use daily is pretty straightforward. Reporting is getting increasingly simpler as well. What often goes up the wrong alley is knowing which data to collect and how data and reports are interpreted and used.

This article outlines the pitfalls with commonly used software development metrics and what we may use as a more impactful alternative.

We are excited to co-organise and sponsor the next physical DataOps Ghent meetup about Industry 4.0 & DataOps.

Knowing what smarketing is about and what benefits you get from it is one thing. But now, how do you work in a smarketing way? What is needed to implement smarketing processes? You will discover all about it in this article.