We love to “pay it forward”. Here you can find our notes, thoughts and insights with the goal of expanding yours. Make sure to subscribe to our RSS feed.
Does Your Brand Care? - part 2: Agility
- Agility
- Employer branding
- Leadership
This is part two of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.
In this article, I’ll zoom in on the second pillar, agility. Please continue reading to discover more about it.

Does Your Brand Care? - part 1: Collaboration
- Collaboration
- Employer branding
- Leadership
In the book “Does Your Brand Care?”, the author – Isabel Verstraete – emphasises the importance of four pillars you should consider when leading a company, whether you’re in marketing or not. These four pillars are collaboration, agility, reliability and empathy or short CARE.
In this article, I’ll zoom in on the first pillar, collaboration. Please continue reading to discover more about it.

A Two-Person Agile Project (and what it teaches us)
- Agility
- Collaboration
- Development teams
- Leadership
Reading about “being agile”, “agility”, or one of the famous agile frameworks, we often think of growing startups, scaleups and corporations seeking to adopt more efficient ways of working, building their products better and quicker, and making their clients happier.
We might easily forget how agile small companies and software projects with only a couple of people involved can be, and how these can teach us a lot about the essence of agility.

Notes on Webinar: Employee Engagement
- Employer branding
- Leadership
Thank you, Ambits and Herculean Alliance, for hosting the webinar about the book “Employee engagement, what else?” of Inge Van Belle & Klaus Lommatzsch.
If you missed the webinar, here are some key takeaways I would like to share with you.
